// Case study

AI analysis of sales calls

Call recording → transcript → AI summary, sentiment and next steps in a sheet. The manager gets recommendations in Telegram, the head gets an email about negative calls.

ROLEDesign and development
TYPEAI LAB training project
YEAR2026
MAKE.COMASSEMBLYAIOPENAIGOOGLE SHEETSTELEGRAMGMAIL
AI analysis of sales calls

// Task

The head of sales can't listen to every call

Managers make dozens of calls, and the head finds out about a problem client when it is already too late. There is no time to re-listen to recordings by hand.

// Solution

Every call analysed a minute after upload

A new recording in a Google Drive folder triggers the scenario: AssemblyAI transcribes it, and AI reviews it like a sales analyst — who is speaking, what was agreed, the sentiment and what to do next. Everything goes into a calls sheet.

The manager gets a summary with concrete recommendations in Telegram. If the call went badly, the head gets an email right away.

  • Audio transcription with speaker detection
  • Summary, sentiment and next steps for the CRM
  • Recommendations to the manager in Telegram
  • Email to the head only about negative calls

// Architecture

How it works

GOOGLE DRIVENew recordingcalls folder
ASSEMBLYAITranscriptaudio → text
OPENAIAnalysissummary, sentiment, steps
ROUTERAlertsTelegram to manager / email to head

// Result

The outcome

Make scenario: from recording to alerts
01 · Make scenario: from recording to alerts

// Want the same?

Need call quality control?

Tell me where your recordings are stored and what matters to track, and I'll show you how to automate it.

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