// Case study

Personalised AI outreach

A new row in the sheet → AI writes a personal subject and email for that person → Gmail sends it on your behalf.

ROLEDesign and development
TYPEAI LAB training project
YEAR2026
MAKE.COMGOOGLE SHEETSOPENAIGMAIL
Personalised AI outreach

// Task

Nobody opens template emails

A mass mailing with the same text looks like spam and gets almost no replies, while writing to everyone by hand takes too long.

// Solution

Every email reads as if written by hand

As soon as a new contact appears in the sheet, AI writes a short question-style subject with the recipient's name, then the email itself, built around their situation without a hard sell. Gmail sends it automatically.

  • Trigger: a new row in Google Sheets
  • A question-style subject with the recipient's name
  • An email for the specific person, no templates
  • Sent via Gmail

// Architecture

How it works

SHEETSNew contactname and details
OPENAISubjecta question with the name
OPENAIEmailpersonal text
GMAILSendon your behalf

// Result

The outcome

Make scenario: sheet → AI → Gmail
01 · Make scenario: sheet → AI → Gmail

// Want the same?

Need personalised outreach?

Describe who you're writing to and why, and I'll set up emails that get opened.

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